Whatever you call it – Personas, Demographics or Target Audience – knowing who your most likely customer is and how you can appeal to him or her is extremely important. When we talk to clients, very often they describe their targeted prospect as someone they think should use their service or buy their product. It’s not quite the same thing. Your target audience is defined by demographics, habits, interests, and a personal story. You probably have several target audiences – and each one wants to hear slightly different information from you. It’s a good thing for companies to re-examine their potential customer. Are you missing a key piece? Here are some ideas for defining your target audience. Read More...