Category Archives: Consistent Marketing

Marketing – Where Should I Start?

Where you start depends on your business. No two companies should approach marketing in the same way. Instead, we suggest you take an honest assessment of your own company and then make decisions. Read More...

Focus On Your Plan

Businesses are often overwhelmed when it comes to marketing. There are so many ways that we can market to our customers that sometimes it’s difficult to decide where to start. Should we create a full website, or will a landing page work for us? Should we start with social media or a blog? LinkedIn or Facebook? There are many ways you can market your business regardless of your budget. You just need a plan. Read More...

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

Are You Discouraging Growth?

running man and country road forkIf you are the owner, president or CEO of your company, you may be the reason your business is not growing. It’s not about budget, or having the time, it’s about the failure of the person at the top to make a decision. Read More...

What Marketing Means To Small Businesses

Customers DRIVE the sale. So whether or not you get new customers often depends on your marketing. Our philosophy at Make It Count Marketing is to make it easier for small businesses to market their services and/or products. Ten years ago, if a small business consulted a marketing firm, chances are they would get mired in discussions on branding and logos. No doubt, branding is important. But most small businesses just need new business. . .NOW. And spending months on re-branding or designing a new logo won’t help bring in the business immediately.  Read More...

Blogging Tips – A Few Ideas To Make Blogging Easier

blog blogger or internet blogging concept with goldfishThere a few things you can do to come up with good content for your blog. And other ideas that will further enhance your brand. Once you get started and decide on a schedule for creating content, you’ll be surprised at how many ideas surface. Here are some to get you started. Read More...

Marketing Advice is Free

photodune-4870507-communication--xs(1)Years ago it used to cost big bucks just to talk to an advertising firm. And if you wanted to develop a working relationship with marketing experts, well, you knew that you were expected to pay monthly for that information. Read More...

9 Questions About Email Marketing

Vector illustration of email marketing flat design concept.At Make It Count Marketing we are firm believers in email marketing. It’s actually pretty easy to be believers when you see the results we have. But maybe we “oversell.” What should you expect of your email marketing campaign? Here are answers to some of the questions we get asked. Read More...

Marketing – Using Your Leadership Skills

Collaboration strategy and team victory as a business concept with a chess game metaphor for changing market leadership by teaming up in partnership and working together to dominate a powerful competitor.I have a good friend who recently took a new job. It will be a challenge. She will be leading her company in a new role by defining consulting and operations procedures for two divisions that need to merge effectively. Her leadership skills will be tested. Her teams are spread across multiple locations and right now, they are floundering. They need passionate leadership. Read More...

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...