Tag Archives: tracking emails

Email Marketing Open Rate

Email marketing is the single most successful type of marketing a small business can do. It’s fairly easy, not expensive and effective. But email marketing must be done correctly to be effective. Read More...

Think Tank

It’s January (barely). And there is still time to re-assess your business. At Make It Count, I’d love to wiggle my nose and have everything organized for me. But as the sole owner, I know I have to go through the painful process myself. Or do I? Can I give some jobs to someone else?

That thought got me thinking.
Even as a sole owner of a business, I COULD find someone else. I don’t have to do all the work – I just have to know what needs to be done. So think about it. Are you the think tank for your business? Couldn’t you think better and more creatively if you got some of those smaller projects off your plate? In other words, couldn’t you play a more active role in helping your business grow? Read More...

Interesting Conversation

We have a client interested in Telemarketing. They are trying to reach key decision makers in various industries and really don’t have a sales or marketing staff to get the job done. While we do not get involved in telemarketing, Make It Count Marketing will certainly help our clients find the right company to do the job. So it happens that I’ve been researching possible companies for this client to use.

What do you really need?
One of the firms I called asked me a few questions about our client and what kind of marketing we do for them. I mentioned that we were about to go live with a new website for them. The website provides several feedback options and includes a blog that helps educate clients and prospects on the services they provide. Following the launch of the site, we are initiating email marketing to their clients and prospects. This telemarketing firm told me that telemarketing to prospects would not be as effective as emailing to prospects on a regular basis. He recommended that our client use his firm to seek out email addresses for the individuals they are trying to reach. Read More...

Email Marketing Tips

I have a friend in the print industry whose sales volume has decreased significantly over the past few years. When we talked recently, she said she couldn’t understand how companies were thriving without printing materials. Read More...