Tag Archives: seeking professional help

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

It’s About Time

photodune-8309631-time-xsWhen we talk to prospects about marketing, It’s apparent that time is a huge factor. I get it. You don’t have time for social media. You don’t have time to blog. Editing the website? Well, that just doesn’t happen. So what’s the answer? You can’t market your business without investing a little bit of time in the process. It doesn’t have to be days, but if you can set aside 8-10 hours each month, you can create a good marketing campaign. If that’s not possible, consider hiring an intern. Here are some tips. Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Don”t Ignore Your Assets

There are often great things happening at a company that are ignored. The effort might be recognized internally, but no one turns the story into good content for distribution. I see it in my clients all the time. I recently read an article by Barry Lowenthal in AdWeek that reminded me of this problem. In summary, Mr. Lowenthal stated the case for companies to create a new position – that of head of Content Strategy, Creation and Distribution. He makes a good argument. Companies either ignore great opportunities for publishing content, or they publish information without thinking about the message they are promoting. Read More...

Don’t Talk To Your Competitors!

You’re building your business and networking like crazy. You go to one. . . two. . . three events and then all of a sudden, you start running into your competitors. When you do, run, like crazy, to the other side of the room. Avoid them at all costs! Read More...

What’s Happening To Your Business?

It used to be that you could open up shop, spread the word around and bingo! You got customers. And somehow, they kept coming. Things would get slow for a while and then before you knew it, you were slammed. Marketing? There was no need to market your business. “It’s all about relationships,” you said. Read More...

Think Tank

It’s January (barely). And there is still time to re-assess your business. At Make It Count, I’d love to wiggle my nose and have everything organized for me. But as the sole owner, I know I have to go through the painful process myself. Or do I? Can I give some jobs to someone else?

That thought got me thinking.
Even as a sole owner of a business, I COULD find someone else. I don’t have to do all the work – I just have to know what needs to be done. So think about it. Are you the think tank for your business? Couldn’t you think better and more creatively if you got some of those smaller projects off your plate? In other words, couldn’t you play a more active role in helping your business grow? Read More...

How Do I Get Started?

You may know what you want to do next. Maybe it’s time to revise your website. Or you’ve decided that you need to get serious about the content of your email newsletter. Maybe you need re-branding. So where do you start? Read More...

Branding, or Re-branding? Which is it?

We’ve only been in business for ourselves for a couple of years now, and already we realize it’s almost time to rebrand! How can that be? We’re a marketing firm for heaven’s sake, shouldn’t we have planned better? Read More...