Tag Archives: Public Relations

Don”t Ignore Your Assets

There are often great things happening at a company that are ignored. The effort might be recognized internally, but no one turns the story into good content for distribution. I see it in my clients all the time. I recently read an article by Barry Lowenthal in AdWeek that reminded me of this problem. In summary, Mr. Lowenthal stated the case for companies to create a new position – that of head of Content Strategy, Creation and Distribution. He makes a good argument. Companies either ignore great opportunities for publishing content, or they publish information without thinking about the message they are promoting. Read More...

Why Do Companies Shun PR?

Public Relations. It’s often overlooked. And when companies do PR – they usually mean they send out press releases. While there is certainly nothing wrong with sending press releases, if it’s the only thing you do, they’re not going to get you the visibility you want. Read More...

Marketing After a Disaster

Your website goes down and your clients can’t log on. Your telephones are down due to some weather related emergency. You’ve had a fire or flood. None of us like to think about these things happening, but we should. There are technology steps you can take in preparation for an outage. There is insurance you can buy for cyber security. Your business insurance can help with fire and flood. And there are ways to manage the loss of business income. Problem is, they’re only good if you think about them beforehand. Read More...