Tag Archives: prospects

Grassroots Marketing

Grassroots marketing starts from the ground up. Rather than focusing on the big picture, grassroots marketing efforts target a specific group or individuals. It’s sometimes unconventional. Often, it’s inexpensive. It may take time, but grassroots marketing can provide big results. Read More...

Putting Things Off

Clearly, it sometimes works to put things off. My inbox is the perfect example. There are some email requests that are going to take a while to answer and don’t really help move my business forward. I find that if I just sit on them for a few days the request simply goes away. Read More...

Interesting Conversation

We have a client interested in Telemarketing. They are trying to reach key decision makers in various industries and really don’t have a sales or marketing staff to get the job done. While we do not get involved in telemarketing, Make It Count Marketing will certainly help our clients find the right company to do the job. So it happens that I’ve been researching possible companies for this client to use.

What do you really need?
One of the firms I called asked me a few questions about our client and what kind of marketing we do for them. I mentioned that we were about to go live with a new website for them. The website provides several feedback options and includes a blog that helps educate clients and prospects on the services they provide. Following the launch of the site, we are initiating email marketing to their clients and prospects. This telemarketing firm told me that telemarketing to prospects would not be as effective as emailing to prospects on a regular basis. He recommended that our client use his firm to seek out email addresses for the individuals they are trying to reach. Read More...

Branding, or Re-branding? Which is it?

We’ve only been in business for ourselves for a couple of years now, and already we realize it’s almost time to rebrand! How can that be? We’re a marketing firm for heaven’s sake, shouldn’t we have planned better? Read More...

Make Your Event Count

I’m often puzzled at how little work has been done to bring prospects or clients to an event. Organizations place much value on these events yet somehow assume that once the date has been decided and announcements are sent, the attendees will readily accept. Companies tend to feel that once they get the client in the door, the rest will just happen.
What are the “rules” of successful event marketing? Whether you are planning client meetings, organizing an Annual Art & Crafts Show, bringing speakers to your campus or taking the product show on the road – focus on the list below to maximize your investment and get the results you expect. Read More...