Tag Archives: planning an agenda

What’s Happening To Your Business?

It used to be that you could open up shop, spread the word around and bingo! You got customers. And somehow, they kept coming. Things would get slow for a while and then before you knew it, you were slammed. Marketing? There was no need to market your business. “It’s all about relationships,” you said. Read More...

Why Do Companies Shun PR?

Public Relations. It’s often overlooked. And when companies do PR – they usually mean they send out press releases. While there is certainly nothing wrong with sending press releases, if it’s the only thing you do, they’re not going to get you the visibility you want. Read More...

Think Tank

It’s January (barely). And there is still time to re-assess your business. At Make It Count, I’d love to wiggle my nose and have everything organized for me. But as the sole owner, I know I have to go through the painful process myself. Or do I? Can I give some jobs to someone else?

That thought got me thinking.
Even as a sole owner of a business, I COULD find someone else. I don’t have to do all the work – I just have to know what needs to be done. So think about it. Are you the think tank for your business? Couldn’t you think better and more creatively if you got some of those smaller projects off your plate? In other words, couldn’t you play a more active role in helping your business grow? Read More...

How Do I Get Started?

You may know what you want to do next. Maybe it’s time to revise your website. Or you’ve decided that you need to get serious about the content of your email newsletter. Maybe you need re-branding. So where do you start? Read More...

Make Your Event Count

I’m often puzzled at how little work has been done to bring prospects or clients to an event. Organizations place much value on these events yet somehow assume that once the date has been decided and announcements are sent, the attendees will readily accept. Companies tend to feel that once they get the client in the door, the rest will just happen.
What are the “rules” of successful event marketing? Whether you are planning client meetings, organizing an Annual Art & Crafts Show, bringing speakers to your campus or taking the product show on the road – focus on the list below to maximize your investment and get the results you expect. Read More...