Tag Archives: personal marketing

Your Target Audience

Target audience infographic with magnifying glass and man and woman icon inside chart. Income rating concept. Flat icon modern design style conceptWhatever you call it – Personas, Demographics or Target Audience – knowing who your most likely customer is and how you can appeal to him or her is extremely important. When we talk to clients, very often they describe their targeted prospect as someone they think should use their service or buy their product. It’s not quite the same thing. Your target audience is defined by demographics, habits, interests, and a personal story. You probably have several target audiences – and each one wants to hear slightly different information from you. It’s a good thing for companies to re-examine their potential customer. Are you missing a key piece? Here are some ideas for defining your target audience. Read More...

Working For Yourself

At a recent networking function, I was impressed with a mortgage broker who works for a very large company. Here he was, intermingling with small businesses and sole proprietors. He was also there to learn more about how he could grow his own accounts. For all intents and purposes, he sees himself as the sole owner of his business. Smart thinking. Read More...

Working For Yourself

At a recent networking function, I was impressed with a mortgage broker who works for a very large company. Here he was, intermingling with small businesses and sole proprietors. He was also there to learn more about how he could grow his own accounts. For all intents and purposes, he sees himself as the sole owner of his business. Smart thinking. Read More...