Tag Archives: marketing

What Marketing Means To Small Businesses

Customers DRIVE the sale. So whether or not you get new customers often depends on your marketing. Our philosophy at Make It Count Marketing is to make it easier for small businesses to market their services and/or products. Ten years ago, if a small business consulted a marketing firm, chances are they would get mired in discussions on branding and logos. No doubt, branding is important. But most small businesses just need new business. . .NOW. And spending months on re-branding or designing a new logo won’t help bring in the business immediately.  Read More...

Marketing – Using Your Leadership Skills

Collaboration strategy and team victory as a business concept with a chess game metaphor for changing market leadership by teaming up in partnership and working together to dominate a powerful competitor.I have a good friend who recently took a new job. It will be a challenge. She will be leading her company in a new role by defining consulting and operations procedures for two divisions that need to merge effectively. Her leadership skills will be tested. Her teams are spread across multiple locations and right now, they are floundering. They need passionate leadership. Read More...

Remember Me!

photodune-9254946-trying-to-remember-xsIf we could just get our prospects to remember us, we’d be golden. If a prospect expresses interest in your product or services, chances are they NEED you. But will they make the decision to go forward? And better yet, when they DO make that decision, will they remember you? Read More...

Don”t Ignore Your Assets

There are often great things happening at a company that are ignored. The effort might be recognized internally, but no one turns the story into good content for distribution. I see it in my clients all the time. I recently read an article by Barry Lowenthal in AdWeek that reminded me of this problem. In summary, Mr. Lowenthal stated the case for companies to create a new position – that of head of Content Strategy, Creation and Distribution. He makes a good argument. Companies either ignore great opportunities for publishing content, or they publish information without thinking about the message they are promoting. Read More...

Grassroots Marketing

Grassroots marketing starts from the ground up. Rather than focusing on the big picture, grassroots marketing efforts target a specific group or individuals. It’s sometimes unconventional. Often, it’s inexpensive. It may take time, but grassroots marketing can provide big results. Read More...

What’s Happening To Your Business?

It used to be that you could open up shop, spread the word around and bingo! You got customers. And somehow, they kept coming. Things would get slow for a while and then before you knew it, you were slammed. Marketing? There was no need to market your business. “It’s all about relationships,” you said. Read More...

Putting Things Off

Clearly, it sometimes works to put things off. My inbox is the perfect example. There are some email requests that are going to take a while to answer and don’t really help move my business forward. I find that if I just sit on them for a few days the request simply goes away. Read More...

Email Marketing Open Rate

Email marketing is the single most successful type of marketing a small business can do. It’s fairly easy, not expensive and effective. But email marketing must be done correctly to be effective. Read More...