Tag Archives: looking professional

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

Care and Feeding of Websites

Website page template. Web design. Set of web page with icons for different websites in flat style. One page website flat ui and ux kit elements iconsReally, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

It’s About Time

photodune-8309631-time-xsWhen we talk to prospects about marketing, It’s apparent that time is a huge factor. I get it. You don’t have time for social media. You don’t have time to blog. Editing the website? Well, that just doesn’t happen. So what’s the answer? You can’t market your business without investing a little bit of time in the process. It doesn’t have to be days, but if you can set aside 8-10 hours each month, you can create a good marketing campaign. If that’s not possible, consider hiring an intern. Here are some tips. Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Public Relations Frederick MD | People You Trust

Public Relations: Who Are The People You Trust?

Maybe I go to Starbucks just a little too frequently. But I have to admit, when they say, “Anything else I can get you today Mary?” – it makes me feel good. Referring to me by name gets my attention. The same thing happened when I picked up my car at the car wash. In this case, they asked for my name when I told them what type of wash I wanted. And magically, when the guys who were drying the car said, “OK Mary, it’s ready for you,” I took notice. I definitely pay more attention. Read More...