Tag Archives: getting results

Your Target Audience

Target audience infographic with magnifying glass and man and woman icon inside chart. Income rating concept. Flat icon modern design style conceptWhatever you call it – Personas, Demographics or Target Audience – knowing who your most likely customer is and how you can appeal to him or her is extremely important. When we talk to clients, very often they describe their targeted prospect as someone they think should use their service or buy their product. It’s not quite the same thing. Your target audience is defined by demographics, habits, interests, and a personal story. You probably have several target audiences – and each one wants to hear slightly different information from you. It’s a good thing for companies to re-examine their potential customer. Are you missing a key piece? Here are some ideas for defining your target audience. Read More...

Do I Want My Company To Be Found?

Yellow pages telephone directory, open. Shallow depth of field.For many of my clients, that’s the real question. Some say that they don’t want to claim their free business listing in an online directory because they can’t control any feedback that might result. So they don’t register with Yelp or Angie’s list or SuperPages or any of the other directories. Essentially, these businesses are afraid they are going to get a bad review, or someone is going to say something that may not fully represent their company. Read More...

5 Steps to Creating a Winning Message

Creating a winning marketing message is hard. Most companies don’t know how. They confuse a marketing message with their mission. Or, they’ll tell you what they use for a tag line. Some companies will begin by telling you how long they’ve been in business. Your customer, when they hear any of the above, is already thinking about something else. You’ve lost them. Read More...

Activity versus Productivity

Do you know the difference? There may be a lot of activity going on, but nothing is happening. Sound familiar? Many of my clients complain that a few of their prospects are literally “sucking the life” out of them. You may know what I mean. Prospects ask questions. Come back later for more information. You leave phone calls and send emails but don’t get any replies. And then a few weeks later, they’re back again, asking more questions. Just when you were about to step away and not bother to pursue that lead any longer, they’ve hooked you again. And the process continues. Read More...

Public Relations Frederick MD | People You Trust

Public Relations: Who Are The People You Trust?

Maybe I go to Starbucks just a little too frequently. But I have to admit, when they say, “Anything else I can get you today Mary?” – it makes me feel good. Referring to me by name gets my attention. The same thing happened when I picked up my car at the car wash. In this case, they asked for my name when I told them what type of wash I wanted. And magically, when the guys who were drying the car said, “OK Mary, it’s ready for you,” I took notice. I definitely pay more attention. Read More...

How Important Is Content?

What you say – on your website, in a letter, in an article or email – either captures the interest of your prospects and clients or bores them. The words you choose to explain your services are vital to whether the information is read, or not. Read More...