Tag Archives: getting a response

Win Back Former Customers

photodune-7706815-mail-xsIn a recent issue of Harvard Business Review, the featured topic was Marketing In The Age of Social Media. It’s a great read, with information on Branding, Crowd Culture and Social Media. The article discusses the challenges facing companies today. Be sure to pick up your copy – either at the newstand or online. In this same HBR issue, there’s an article on strategies that companies use to win back customers that they’ve lost. It reminds me of a former job I had in the corporate world. I worked for a firm in the insurance world – an industry that churns its customer base fairly often. We decided to add an annual marketing initiative to try to win back former customers. It was an inexpensive campaign and one we could measure fairly well. The idea was to select 1000 former customers and mail something to them quarterly, with a letter asking for their business. We called it the “We Want You Back” campaign. Each year, this list brought us at least 100 more customers. Here’s how you can plan your own campaign. Read More...

Social Media – Where Do You Start?

If your budget is tight and you need more business, target new customers through social media. Many of our clients aren’t sure where to start. Here’s a run down of the top three sites. If you’re just starting your social media campaign now, begin with one, or all three, of these sites. Read More...

Communicating Your Effective Message

photodune-4870507-communication--xs(1)You have a target message, now you have to make sure people get it. Unless your prospect sees your message, and remembers it, your message will fall flat. So find a way to make sure that the way you communicate your message is also different. Focus on these key points. Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Activity versus Productivity

Do you know the difference? There may be a lot of activity going on, but nothing is happening. Sound familiar? Many of my clients complain that a few of their prospects are literally “sucking the life” out of them. You may know what I mean. Prospects ask questions. Come back later for more information. You leave phone calls and send emails but don’t get any replies. And then a few weeks later, they’re back again, asking more questions. Just when you were about to step away and not bother to pursue that lead any longer, they’ve hooked you again. And the process continues. Read More...

Public Relations Frederick MD | People You Trust

Public Relations: Who Are The People You Trust?

Maybe I go to Starbucks just a little too frequently. But I have to admit, when they say, “Anything else I can get you today Mary?” – it makes me feel good. Referring to me by name gets my attention. The same thing happened when I picked up my car at the car wash. In this case, they asked for my name when I told them what type of wash I wanted. And magically, when the guys who were drying the car said, “OK Mary, it’s ready for you,” I took notice. I definitely pay more attention. Read More...

Putting Things Off

Clearly, it sometimes works to put things off. My inbox is the perfect example. There are some email requests that are going to take a while to answer and don’t really help move my business forward. I find that if I just sit on them for a few days the request simply goes away. Read More...