Tag Archives: exposure

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

No Excuses

Too much work tired stressed young woman sitting at her desk with books in front laptop computer isolated grey wall office background. Busy college schedule burnout workplace sleep deprivation conceptWhile talking to a prospect this week, she said she just doesn’t have time to network, post on social media or write a blog. She’s too busy doing her job! If YOU don’t have time, who does? How will you find clients? And even more important, how will clients find you? Read More...

Your Target Audience

Target audience infographic with magnifying glass and man and woman icon inside chart. Income rating concept. Flat icon modern design style conceptWhatever you call it – Personas, Demographics or Target Audience – knowing who your most likely customer is and how you can appeal to him or her is extremely important. When we talk to clients, very often they describe their targeted prospect as someone they think should use their service or buy their product. It’s not quite the same thing. Your target audience is defined by demographics, habits, interests, and a personal story. You probably have several target audiences – and each one wants to hear slightly different information from you. It’s a good thing for companies to re-examine their potential customer. Are you missing a key piece? Here are some ideas for defining your target audience. Read More...

Social Media Marketing Montgomery Co MD | Four Reasons

Start Your Social Media Marketing – Before You Need It!

photodune-4431931-social-media-xsSocial Media Marketing is a great way to get exposure for your business. The problem is, you don’t get exposure until you build your community. I had an author call me earlier this year. He wanted to promote his book through social media. Good idea. But then I looked at his social media sites. He had 11 friends on Facebook, 26 connections in LinkedIn and 2 Twitter followers. Read More...

Social Media – Where Do You Start?

If your budget is tight and you need more business, target new customers through social media. Many of our clients aren’t sure where to start. Here’s a run down of the top three sites. If you’re just starting your social media campaign now, begin with one, or all three, of these sites. Read More...

Do I Want My Company To Be Found?

Yellow pages telephone directory, open. Shallow depth of field.For many of my clients, that’s the real question. Some say that they don’t want to claim their free business listing in an online directory because they can’t control any feedback that might result. So they don’t register with Yelp or Angie’s list or SuperPages or any of the other directories. Essentially, these businesses are afraid they are going to get a bad review, or someone is going to say something that may not fully represent their company. Read More...

Standing Out

While this FAST COMPANY article, “Simple Tips to Help You Stand Out on Etsy,” was written for those businesses who sell goods on the site, the tips provided by Kimm Alfonso, the director of seller development at Etsy, are appropriate for all of us. Read More...