Tag Archives: email results

Email Marketing Open Rate

Email marketing is the single most successful type of marketing a small business can do. It’s fairly easy, not expensive and effective. But email marketing must be done correctly to be effective. Read More...

How Important Is Content?

What you say – on your website, in a letter, in an article or email – either captures the interest of your prospects and clients or bores them. The words you choose to explain your services are vital to whether the information is read, or not. Read More...

Who’s the best in sales?

I’ve had this discussion with several of my clients lately. Good sales people, it seems, are getting harder and harder to find. And just how important are they? Very. In last Sunday’s edition of the Washington Post there was an interesting article in the business section – “Leaders sell, and the middleman does it best.” Here’s the online link. Read More...

Interesting Conversation

We have a client interested in Telemarketing. They are trying to reach key decision makers in various industries and really don’t have a sales or marketing staff to get the job done. While we do not get involved in telemarketing, Make It Count Marketing will certainly help our clients find the right company to do the job. So it happens that I’ve been researching possible companies for this client to use.

What do you really need?
One of the firms I called asked me a few questions about our client and what kind of marketing we do for them. I mentioned that we were about to go live with a new website for them. The website provides several feedback options and includes a blog that helps educate clients and prospects on the services they provide. Following the launch of the site, we are initiating email marketing to their clients and prospects. This telemarketing firm told me that telemarketing to prospects would not be as effective as emailing to prospects on a regular basis. He recommended that our client use his firm to seek out email addresses for the individuals they are trying to reach. Read More...

Email Marketing Tips

I have a friend in the print industry whose sales volume has decreased significantly over the past few years. When we talked recently, she said she couldn’t understand how companies were thriving without printing materials. Read More...