Tag Archives: email marketing

9 Questions About Email Marketing

Vector illustration of email marketing flat design concept.At Make It Count Marketing we are firm believers in email marketing. It’s actually pretty easy to be believers when you see the results we have. But maybe we “oversell.” What should you expect of your email marketing campaign? Here are answers to some of the questions we get asked. Read More...

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...

My Website Doesn’t Work

It’s a complaint we hear often. A business comes to us when they finally realize that they’re not getting any traffic, much less inquiries, from their website. We help companies create a new website with content that is persuasive. But even after we’ve developed a new website for them, we sometimes get this complaint. So why is that? Read More...

Email Marketing Open Rate

Email marketing is the single most successful type of marketing a small business can do. It’s fairly easy, not expensive and effective. But email marketing must be done correctly to be effective. Read More...

How Important Is Content?

What you say – on your website, in a letter, in an article or email – either captures the interest of your prospects and clients or bores them. The words you choose to explain your services are vital to whether the information is read, or not. Read More...

Who’s the best in sales?

I’ve had this discussion with several of my clients lately. Good sales people, it seems, are getting harder and harder to find. And just how important are they? Very. In last Sunday’s edition of the Washington Post there was an interesting article in the business section – “Leaders sell, and the middleman does it best.” Here’s the online link. Read More...

Think Tank

It’s January (barely). And there is still time to re-assess your business. At Make It Count, I’d love to wiggle my nose and have everything organized for me. But as the sole owner, I know I have to go through the painful process myself. Or do I? Can I give some jobs to someone else?

That thought got me thinking.
Even as a sole owner of a business, I COULD find someone else. I don’t have to do all the work – I just have to know what needs to be done. So think about it. Are you the think tank for your business? Couldn’t you think better and more creatively if you got some of those smaller projects off your plate? In other words, couldn’t you play a more active role in helping your business grow? Read More...

Interesting Conversation

We have a client interested in Telemarketing. They are trying to reach key decision makers in various industries and really don’t have a sales or marketing staff to get the job done. While we do not get involved in telemarketing, Make It Count Marketing will certainly help our clients find the right company to do the job. So it happens that I’ve been researching possible companies for this client to use.

What do you really need?
One of the firms I called asked me a few questions about our client and what kind of marketing we do for them. I mentioned that we were about to go live with a new website for them. The website provides several feedback options and includes a blog that helps educate clients and prospects on the services they provide. Following the launch of the site, we are initiating email marketing to their clients and prospects. This telemarketing firm told me that telemarketing to prospects would not be as effective as emailing to prospects on a regular basis. He recommended that our client use his firm to seek out email addresses for the individuals they are trying to reach. Read More...