Tag Archives: editors

How Important Is Content?

What you say – on your website, in a letter, in an article or email – either captures the interest of your prospects and clients or bores them. The words you choose to explain your services are vital to whether the information is read, or not. Read More...

Who’s the best in sales?

I’ve had this discussion with several of my clients lately. Good sales people, it seems, are getting harder and harder to find. And just how important are they? Very. In last Sunday’s edition of the Washington Post there was an interesting article in the business section – “Leaders sell, and the middleman does it best.” Here’s the online link. Read More...