Tag Archives: different thinking

It’s About Time

photodune-8309631-time-xsWhen we talk to prospects about marketing, It’s apparent that time is a huge factor. I get it. You don’t have time for social media. You don’t have time to blog. Editing the website? Well, that just doesn’t happen. So what’s the answer? You can’t market your business without investing a little bit of time in the process. It doesn’t have to be days, but if you can set aside 8-10 hours each month, you can create a good marketing campaign. If that’s not possible, consider hiring an intern. Here are some tips. Read More...

5 Steps to Creating a Winning Message

Creating a winning marketing message is hard. Most companies don’t know how. They confuse a marketing message with their mission. Or, they’ll tell you what they use for a tag line. Some companies will begin by telling you how long they’ve been in business. Your customer, when they hear any of the above, is already thinking about something else. You’ve lost them. Read More...

Standing Out

While this FAST COMPANY article, “Simple Tips to Help You Stand Out on Etsy,” was written for those businesses who sell goods on the site, the tips provided by Kimm Alfonso, the director of seller development at Etsy, are appropriate for all of us. Read More...

Communicating Your Effective Message

photodune-4870507-communication--xs(1)You have a target message, now you have to make sure people get it. Unless your prospect sees your message, and remembers it, your message will fall flat. So find a way to make sure that the way you communicate your message is also different. Focus on these key points. Read More...

Grassroots Marketing

Grassroots marketing starts from the ground up. Rather than focusing on the big picture, grassroots marketing efforts target a specific group or individuals. It’s sometimes unconventional. Often, it’s inexpensive. It may take time, but grassroots marketing can provide big results. Read More...

Don’t Talk To Your Competitors!

You’re building your business and networking like crazy. You go to one. . . two. . . three events and then all of a sudden, you start running into your competitors. When you do, run, like crazy, to the other side of the room. Avoid them at all costs! Read More...

What’s Happening To Your Business?

It used to be that you could open up shop, spread the word around and bingo! You got customers. And somehow, they kept coming. Things would get slow for a while and then before you knew it, you were slammed. Marketing? There was no need to market your business. “It’s all about relationships,” you said. Read More...

Does Networking Work?

his is my year to network. While going through chemo last fall, I was able to keep up with my clients and service them properly, but I just didn’t have the energy to network. You know how it is. . .when you’re networking you have to be ON. You should be energetic and engaged. And boy, I just couldn’t do it. So I finally gave it up and made a plan to network in 2013 to build the business.

I’ve been to many events this year.
And I have to admit, I get a perverse pleasure out of watching some of my fellow networkers. It’s sort of like people-watching at the beach. So very fascinating. Some people are just clueless. Others are in your face.

Networking for results.
If you want relationships that work, keep it genuine. What you really want to do when you’re networking is to be interested in the person you are talking to. Listen. You learn a lot. What you do, or what the person to whom you are speaking does, really doesn’t matter. If you can engage in a conversation with someone and find that you have some mutual interests, you are networking effectively. Read More...