Tag Archives: content

Four Reasons Why Social Media Is Important To Your Business

Our business is Small Business. We network with small businesses, our clients are small businesses and our marketing approach is aimed at small businesses. Many of our clients and prospects are either unsure about the value of Social Media or don’t feel they have the time for Social Media. Here are four reasons why you should take it seriously. Read More...

The Right Time To Discuss SEO

How about now! SEO is possible and necessary for all businesses. And it’s finally reached a point where it’s no longer difficult. To understand how SEO affects your business, find an SEO expert who is knowledgeable – someone who can answer your questions in plain english! Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

When’s the right time to have the SEO discussion?

photodune-7721281-seo-xsHow about now! SEO is possible and necessary for all businesses. And it’s finally reached a point where it’s no longer difficult. It used to be when I talked to someone about SEO, they may as well have been speaking another language. Not anymore. In fact, if you can’t understand your SEO expert, find another one. Read More...

Do It Yourself Marketing

I get it. When you own your own business you really do all the work. You have to. It’s the only way a small business grows big enough to do some hiring. I do the same thing. I don’t hire a bookkeeper. I have a great system in Excel. I don’t have my own lawyer either – I write my own contracts using online sources. But I DO pay for advice from experts. My accountant reviews my system quarterly. She goes over my taxes and investments with me. I consult a lawyer when I’m about to sign a contract. I get advice from experts – advice that saves me time, energy, money and pain.

So why is Marketing different?
We find that small businesses often do their own marketing. They put together their own presentations. They write their own fact sheets. They create the content for sales sheets and promotional flyers that go out to prospects and customers. But rarely do they consult with a marketing professional. When we DO start working with a business that we’ve been talking to, we hear the same remarks. These companies rave about the copy we write. They thank us for giving them advice on where to advertise. We explain the difference between a leader board and a banner ad. We help them understand terms such as costs per impression and rotational advertising. By investing in a little bit of consulting time, we give them advice that saves them time and money. We help them get results from their efforts.

Marketing professionals make sure you do it right.
They make sure you are getting the best possible results for the time and energy you’ve spent on your project. If you are creating content for your website, planning an email campaign, giving a workshop or introducing a new product or service, call a marketing professional. Ask for some consulting time. Let someone trained in marketing review what you’ve done. Ask for their advice. The time and money you spend talking with them will pay for itself many times over. This time, you’ll get results. Read More...