Tag Archives: communicating

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...

Win Back Former Customers

photodune-7706815-mail-xsIn a recent issue of Harvard Business Review, the featured topic was Marketing In The Age of Social Media. It’s a great read, with information on Branding, Crowd Culture and Social Media. The article discusses the challenges facing companies today. Be sure to pick up your copy – either at the newstand or online. In this same HBR issue, there’s an article on strategies that companies use to win back customers that they’ve lost. It reminds me of a former job I had in the corporate world. I worked for a firm in the insurance world – an industry that churns its customer base fairly often. We decided to add an annual marketing initiative to try to win back former customers. It was an inexpensive campaign and one we could measure fairly well. The idea was to select 1000 former customers and mail something to them quarterly, with a letter asking for their business. We called it the “We Want You Back” campaign. Each year, this list brought us at least 100 more customers. Here’s how you can plan your own campaign. Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

It’s About Time

photodune-8309631-time-xsWhen we talk to prospects about marketing, It’s apparent that time is a huge factor. I get it. You don’t have time for social media. You don’t have time to blog. Editing the website? Well, that just doesn’t happen. So what’s the answer? You can’t market your business without investing a little bit of time in the process. It doesn’t have to be days, but if you can set aside 8-10 hours each month, you can create a good marketing campaign. If that’s not possible, consider hiring an intern. Here are some tips. Read More...

No Excuses

Too much work tired stressed young woman sitting at her desk with books in front laptop computer isolated grey wall office background. Busy college schedule burnout workplace sleep deprivation conceptWhile talking to a prospect this week, she said she just doesn’t have time to network, post on social media or write a blog. She’s too busy doing her job! If YOU don’t have time, who does? How will you find clients? And even more important, how will clients find you? Read More...

Social Media Marketing Montgomery Co MD | Four Reasons

Start Your Social Media Marketing – Before You Need It!

photodune-4431931-social-media-xsSocial Media Marketing is a great way to get exposure for your business. The problem is, you don’t get exposure until you build your community. I had an author call me earlier this year. He wanted to promote his book through social media. Good idea. But then I looked at his social media sites. He had 11 friends on Facebook, 26 connections in LinkedIn and 2 Twitter followers. Read More...

Do I Want My Company To Be Found?

Yellow pages telephone directory, open. Shallow depth of field.For many of my clients, that’s the real question. Some say that they don’t want to claim their free business listing in an online directory because they can’t control any feedback that might result. So they don’t register with Yelp or Angie’s list or SuperPages or any of the other directories. Essentially, these businesses are afraid they are going to get a bad review, or someone is going to say something that may not fully represent their company. Read More...

5 Steps to Creating a Winning Message

Creating a winning marketing message is hard. Most companies don’t know how. They confuse a marketing message with their mission. Or, they’ll tell you what they use for a tag line. Some companies will begin by telling you how long they’ve been in business. Your customer, when they hear any of the above, is already thinking about something else. You’ve lost them. Read More...

Communicating Your Effective Message

photodune-4870507-communication--xs(1)You have a target message, now you have to make sure people get it. Unless your prospect sees your message, and remembers it, your message will fall flat. So find a way to make sure that the way you communicate your message is also different. Focus on these key points. Read More...