Tag Archives: clever thinking

Win Back Former Customers

photodune-7706815-mail-xsIn a recent issue of Harvard Business Review, the featured topic was Marketing In The Age of Social Media. It’s a great read, with information on Branding, Crowd Culture and Social Media. The article discusses the challenges facing companies today. Be sure to pick up your copy – either at the newstand or online. In this same HBR issue, there’s an article on strategies that companies use to win back customers that they’ve lost. It reminds me of a former job I had in the corporate world. I worked for a firm in the insurance world – an industry that churns its customer base fairly often. We decided to add an annual marketing initiative to try to win back former customers. It was an inexpensive campaign and one we could measure fairly well. The idea was to select 1000 former customers and mail something to them quarterly, with a letter asking for their business. We called it the “We Want You Back” campaign. Each year, this list brought us at least 100 more customers. Here’s how you can plan your own campaign. Read More...

Social Media – Where Do You Start?

If your budget is tight and you need more business, target new customers through social media. Many of our clients aren’t sure where to start. Here’s a run down of the top three sites. If you’re just starting your social media campaign now, begin with one, or all three, of these sites. Read More...