Tag Archives: Branding

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

Standing Out

While this FAST COMPANY article, “Simple Tips to Help You Stand Out on Etsy,” was written for those businesses who sell goods on the site, the tips provided by Kimm Alfonso, the director of seller development at Etsy, are appropriate for all of us. Read More...

Putting Things Off

Clearly, it sometimes works to put things off. My inbox is the perfect example. There are some email requests that are going to take a while to answer and don’t really help move my business forward. I find that if I just sit on them for a few days the request simply goes away. Read More...

Passionate Attention to Detail

This week the Rockville Chamber of Commerce had a great breakfast meeting to start 2013. Several restaurateurs spoke to us about how they continue to be successful. They gave us ideas on how they market their businesses, how they develop a customer centered culture and why it’s important to pay attention to the bottom-line. Read More...

Passionate Attention to Detail

This week the Rockville Chamber of Commerce had a great breakfast meeting to start 2013. Several restaurateurs spoke to us about how they continue to be successful. They gave us ideas on how they market their businesses, how they develop a customer centered culture and why it’s important to pay attention to the bottom-line. Read More...

How Do I Get Started?

You may know what you want to do next. Maybe it’s time to revise your website. Or you’ve decided that you need to get serious about the content of your email newsletter. Maybe you need re-branding. So where do you start? Read More...

Branding, or Re-branding? Which is it?

We’ve only been in business for ourselves for a couple of years now, and already we realize it’s almost time to rebrand! How can that be? We’re a marketing firm for heaven’s sake, shouldn’t we have planned better? Read More...