Tag Archives: adding value

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

When’s the right time to have the SEO discussion?

photodune-7721281-seo-xsHow about now! SEO is possible and necessary for all businesses. And it’s finally reached a point where it’s no longer difficult. It used to be when I talked to someone about SEO, they may as well have been speaking another language. Not anymore. In fact, if you can’t understand your SEO expert, find another one. Read More...

Can I Check My Own SEO?

photodune-7721281-seo-xsKeeping with the website theme this month, let’s talk about SEO – search engine optimization. It comes up often when we are talking with clients and prospects. There are lots of questions. What exactly is SEO? Do I have to pay for SEO? How can I tell if the SEO on my site is good? Where do I start? Here’s a quick overview on how you can control your SEO. Read More...

Care and Feeding of Websites

Website page template. Web design. Set of web page with icons for different websites in flat style. One page website flat ui and ux kit elements iconsReally, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Email Marketing Works

Vector illustration of email marketing flat design concept.I love email marketing. It’s easy, it’s consistent and it’s effective. Sometimes I have to talk my customers into it, because they’re not quite sure. And sometimes we have to tweak what we’re doing. Is email marketing still effective? You bet. When it’s done right, and consistently, email marketing will bring you new customers in a cost effective manner. Here are some tips for creating an effective email marketing campaign. Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

It’s About Time

photodune-8309631-time-xsWhen we talk to prospects about marketing, It’s apparent that time is a huge factor. I get it. You don’t have time for social media. You don’t have time to blog. Editing the website? Well, that just doesn’t happen. So what’s the answer? You can’t market your business without investing a little bit of time in the process. It doesn’t have to be days, but if you can set aside 8-10 hours each month, you can create a good marketing campaign. If that’s not possible, consider hiring an intern. Here are some tips. Read More...

Social Media Marketing Montgomery Co MD | Four Reasons

Start Your Social Media Marketing – Before You Need It!

photodune-4431931-social-media-xsSocial Media Marketing is a great way to get exposure for your business. The problem is, you don’t get exposure until you build your community. I had an author call me earlier this year. He wanted to promote his book through social media. Good idea. But then I looked at his social media sites. He had 11 friends on Facebook, 26 connections in LinkedIn and 2 Twitter followers. Read More...