If you’ve recently developed your website or you’re tracking the results of your site, you may have come across the term, “Local SEO.” The information in this article is directed toward small, local businesses working out of a home office, or service area businesses that work in several neighboring counties.
SEO, i.e. search engine optimization, must begin locally. That’s true, even if you are a national company. And by locally, we mean the address that’s on your website. This can be a problem particularly for service area companies. Your location, where you work, can be in one area, but very often owners go out to different areas to get their customers. Also, it important to know that businesses are not allowed to have multiple locations listed in Google unless they have multiple physical addresses. Only one address is allowed per Google listing.
So if your home address is not in the city where your primary target audience is located, your best option is to follow these tips for generating really good content.
- Create pages on your website about the different jobs you do. For example, let’s say that you are an architect in Silver Spring, MD with clients that come from the Chevy Chase, MD community. In this case, you will want to create a page for a project you are working on, or completed, in Chevy Chase. On the page, you might add before and after photos, describe the project, talk about the neighborhood and even consider a testimonial from the client.
- The pages you create could be blog articles – making it easier to add extra pages to your website without calling your website developer. I work with a contractor who is located in Montgomery County, but about 40% of his business comes from DC. In order to be recognized as a DC area contractor, he can talk about a condo he is remodeling for a client and show photos of the outside structure as well as the inside areas. He can also reference permit info for that particular area.
- Use your imagination to come up with pertinent articles that demonstrate your expertise while you target certain locations. If you are an acupuncturist in Rockville but you partner with a physical therapy office in Bethesda, mention the business and the type of clients that have been referred to you. Add case studies that illustrate the problem and how you helped your client improve flexibility and move more freely.
- One final thought. Consider listing, or expanding, your open hours. A business with a storefront can only list the hours that they are open. A service area business can list the hours that they answer the phone. Google now displays the hours of operation in the search results, so extending your hours could result in more calls.
If you need help creating additional pages for your website, or writing blog articles specific to a target area, give Make It Count Marketing a call at 301-467-2501.