Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.
Sometimes it’s about keeping up with the demand of the job. In order to get work done, you work with what you have. The problem is, sometimes these “make-do” jobs don’t bring the results you were expecting.
- It’s not until your website goes live that you realize you never asked the web developer about incorporating SEO on the website.
- The brochure you spent so much time writing didn’t have the impact you were expecting.
- Your social media campaign is ongoing, but it seems a little “scattered.”
The question you have to consider is, how much better could these initiatives have been? How much more revenue could you have pulled in? How many more prospects could you have converted to clients? The cost of not doing things professionally becomes a threat to your business growth.
Competition is fierce. Customers expect and demand a lot from your business. They have the ability to research your competitors and they make comparisons. Valid or not, if another business seems more personable, or appears to bring more value, your business suffers.
That’s the problem. Some companies just manage to do everything well. And you are being measured against them. So it may be time to get professional. Make a list of the ten things you want to change. Prioritize that list. And do something about each project – one by one. It may take a few years to get things right. But each time you bring more professionalism into the company, you’ll get noticed.
You may need a consultant to help put processes in place or create templates for your materials. Maybe you just need to hire a writer to revise your sales letters. If you’re going to the trouble to create a website, talk to professionals. Small steps change the perception of your company.
It can be done. And it can be done on YOUR budget. Take your time. Check them off your to-do list. You’ll feel better. You’ll get better results. And getting better results will be a catalyst to overhauling more projects.
Make It Count Marketing can help evaluate your needs. Give us a call and let us spend 90 minutes with you. We’ll help you formulate your plan to Get Professional.