Q. I don’t know how keywords work … do the words have to be entered together?
Yes, the words have to be entered together. Let’s take an example. Let’s say we are putting together a site for a Montessori School that enrolls children from age 2 to 6 grade. Using “Early Childhood Education” would be a good term to use. People who are trying to find this type of school would have to use the words together. More general terms, such as “education” won’t work because there are too many sites that Google would have to “serve up” to the viewer – colleges, education degrees, etc. Your prospects would have to filter through many, many pages in order to find what they were looking for. But by narrowing the term and using “early childhood education,” it’s more likely they find sites that are pertinent to their search.
There are two things we are trying to accomplish with the key words we’ve chosen for a site:
- We want to identify the top key works that are VERY relevant to what your business does.
- And, we want to find words that your competition is using so that you can compete on an equal playing field.
If you, or your prospective customers, chose a more general term, such as “education” as in the case above, the term would not get you the results you need because the competition would be too great.
Q. Is there a limit to how many keywords can be identified?
At Make It Count Marketing, our website price includes a key word search of up to 10 words. We choose 10 because that seems to be an effective number for businesses to use as a starting point. We can expand on that number if needed.
Q. I see additional descriptors with some of these words. I’m wondering why we can’t use the general term, by itself.
Our software looks for the most popular searches. The words used in the most popular searches are the ones we want to pay particular attention to. For example, let’s go back to our case above – that of the Montessori School. We might include keywords such as “Montessori school” and “Montessori method.” These phrases would be more effective than using only the word “Montessori.” They are more effective because our research identified these two phrases as the most frequently searched terms.
Q. What if I want to focus on a more general term than the ones you’ve chosen?
In general, terms that are very broad will not bring you the results you are looking for. Again, referring back to our Montessori School example, we COULD use “education” and “childcare” in our key words document. The problem is, these terms are too general. There are too many competing companies or organizations that use these terms, so the site would get buried. If your site appears on page 10 of the results, the key word is ineffective. It’s better to use a word that is more likely to bring you results.
Q. How many city locations can I use for local modifiers?
Usually 1-2 locations is enough, but if you are in 3 jurisdictions, we can add a third. (Example: Gaithersburg, Rockville, Silver Spring)
Have a question we didn’t answer? Give us a call at 301-467-2501.