Do I Want My Company To Be Found?

Yellow pages telephone directory, open. Shallow depth of field.For many of my clients, that’s the real question. Some say that they don’t want to claim their free business listing in an online directory because they can’t control any feedback that might result. So they don’t register with Yelp or Angie’s list or SuperPages or any of the other directories. Essentially, these businesses are afraid they are going to get a bad review, or someone is going to say something that may not fully represent their company.

It’s true. A disgruntled customer might express himself online. But put that thought aside for a moment and consider this: If someone searches for a service that you provide, and you’re not listed, you won’t be found. The resulting list of companies that are provided to the viewer are the ones that he or she will probably research further. In most cases, that means they will at least look at a website to determine the expertise of the company. If your business is not on the list, you won’t be found. You’ll miss out on the possibility of a new customer.

Depending on the products or services you provide, you should at least claim your business listing in 5-10 appropriate directories. You want to be found.

Claiming your directory also helps your search engine optimization (SEO). As search engines reach out to your website, the fact that you have incoming links from directories boosts your optimization – meaning you are more likely to be found when someone is searching for your services.

As for bad reviews or comments, consider this. You can go out to customers who are pleased with your services and ask them to review you on Yelp or some other directory. A number of good reviews will usually cancel out a bad review.

Need help with these directories? You can go into the directories yourself and claim your business. By doing so, you’ll be asked to fill out some information. The questions you are asked can be quite extensive. The more information you provide, the better your search engine optimization. We help companies claim directories. Instead of guessing at your answers, let a professional do it for you. Give us a call at 301-467-2501.

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