Category Archives: Telemarketing

Interesting Conversation

We have a client interested in Telemarketing. They are trying to reach key decision makers in various industries and really don’t have a sales or marketing staff to get the job done. While we do not get involved in telemarketing, Make It Count Marketing will certainly help our clients find the right company to do the job. So it happens that I’ve been researching possible companies for this client to use.

What do you really need?
One of the firms I called asked me a few questions about our client and what kind of marketing we do for them. I mentioned that we were about to go live with a new website for them. The website provides several feedback options and includes a blog that helps educate clients and prospects on the services they provide. Following the launch of the site, we are initiating email marketing to their clients and prospects. This telemarketing firm told me that telemarketing to prospects would not be as effective as emailing to prospects on a regular basis. He recommended that our client use his firm to seek out email addresses for the individuals they are trying to reach. Read More...