Category Archives: Search Engine Optimization (SEO)

Working With Web Developers

When you don’t know all the bits and pieces of what you’re buying, it’s hard to know whether your choice of vendor is the right one. If you don’t know what’s going on with your car, can you trust the mechanic? If your HVAC system was installed by the previous owner, do you know what you really have? It’s the same thing with a website. Read More...

A Primer On SEO

Let’s talk about SEO – search engine optimization. It comes up often when we are talking with clients and prospects. There are lots of questions. What exactly is SEO? Do I have to pay for SEO? How can I tell if the SEO on my site is good? Where do I start? Here’s a quick overview on how you can control your SEO. Read More...

The Right Time To Discuss SEO

How about now! SEO is possible and necessary for all businesses. And it’s finally reached a point where it’s no longer difficult. To understand how SEO affects your business, find an SEO expert who is knowledgeable – someone who can answer your questions in plain english! Read More...

SEO For Small Businesses

If you’ve recently developed your website or you’re tracking the results of your site, you may have come across the term, “Local SEO.” The information in this article is directed toward small, local businesses working out of a home office, or service area businesses that work in several neighboring counties. Read More...

Website Strategy

A good number of our clients come to us needing a website. They might have one now, but they realize it looks old and doesn’t work for them anymore. It’s important to know that your website isn’t just about how it looks. There is so much more to building a website. Read More...

Why Should I Blog?

Your blog is a way for customers to get to know you. You provide info, they learn more about you. You have expertise and your blog is a way for you to promote that expertise. It’s this knowledge and experience that your prospective clients are seeking when they take an interest in your services. So “showing off” a little bit with information that’s in your blog articles helps convince prospects that they want to do business with you! You demonstrate your expertise and your authority on the subject by providing tips, ideas or stories – all of which are powerful persuasive tools. Read More...

Blogging Tips

Once you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...