Category Archives: Sales

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Planning Your Marketing Strategy

A marketing strategy means different things to different companies. For some businesses, we develop a strategy for digital marketing. We can also help a company develop a strategy for a successful public relations campaign. At other times, a company needs a new strategy because they are targeting a new audience. Read More...

Why Should I Blog?

photodune-4596326-blog-xsAs I’m sitting with my customer, and discussing the navigation for their new website, I always suggest that they add a blog. It’s interesting to see their faces . . . and their reactions. I almost always hear, “Who’s going to read my blog?” It’s hard for them to imagine their clients or prospects coming to the site to see what they’ve written that month! Read More...

Blogging Tips – A Few Ideas To Make Blogging Easier

blog blogger or internet blogging concept with goldfishThere a few things you can do to come up with good content for your blog. And other ideas that will further enhance your brand. Once you get started and decide on a schedule for creating content, you’ll be surprised at how many ideas surface. Here are some to get you started. Read More...

Sharing Your Blog

photodune-3702898-blog-xsOnce you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...

Remember Me!

photodune-9254946-trying-to-remember-xsIf we could just get our prospects to remember us, we’d be golden. If a prospect expresses interest in your product or services, chances are they NEED you. But will they make the decision to go forward? And better yet, when they DO make that decision, will they remember you? Read More...

5 Steps to Creating a Winning Message

Creating a winning marketing message is hard. Most companies don’t know how. They confuse a marketing message with their mission. Or, they’ll tell you what they use for a tag line. Some companies will begin by telling you how long they’ve been in business. Your customer, when they hear any of the above, is already thinking about something else. You’ve lost them. Read More...