Category Archives: Public Relations

Don”t Ignore Your Assets

There are often great things happening at a company that are ignored. The effort might be recognized internally, but no one turns the story into good content for distribution. I see it in my clients all the time. I recently read an article by Barry Lowenthal in AdWeek that reminded me of this problem. In summary, Mr. Lowenthal stated the case for companies to create a new position – that of head of Content Strategy, Creation and Distribution. He makes a good argument. Companies either ignore great opportunities for publishing content, or they publish information without thinking about the message they are promoting. Read More...

Does Networking Work?

his is my year to network. While going through chemo last fall, I was able to keep up with my clients and service them properly, but I just didn’t have the energy to network. You know how it is. . .when you’re networking you have to be ON. You should be energetic and engaged. And boy, I just couldn’t do it. So I finally gave it up and made a plan to network in 2013 to build the business.

I’ve been to many events this year.
And I have to admit, I get a perverse pleasure out of watching some of my fellow networkers. It’s sort of like people-watching at the beach. So very fascinating. Some people are just clueless. Others are in your face.

Networking for results.
If you want relationships that work, keep it genuine. What you really want to do when you’re networking is to be interested in the person you are talking to. Listen. You learn a lot. What you do, or what the person to whom you are speaking does, really doesn’t matter. If you can engage in a conversation with someone and find that you have some mutual interests, you are networking effectively. Read More...

Why Do Companies Shun PR?

Public Relations. It’s often overlooked. And when companies do PR – they usually mean they send out press releases. While there is certainly nothing wrong with sending press releases, if it’s the only thing you do, they’re not going to get you the visibility you want. Read More...

Marketing After a Disaster

Your website goes down and your clients can’t log on. Your telephones are down due to some weather related emergency. You’ve had a fire or flood. None of us like to think about these things happening, but we should. There are technology steps you can take in preparation for an outage. There is insurance you can buy for cyber security. Your business insurance can help with fire and flood. And there are ways to manage the loss of business income. Problem is, they’re only good if you think about them beforehand. Read More...

Branding, or Re-branding? Which is it?

We’ve only been in business for ourselves for a couple of years now, and already we realize it’s almost time to rebrand! How can that be? We’re a marketing firm for heaven’s sake, shouldn’t we have planned better? Read More...

Make Your Event Count

I’m often puzzled at how little work has been done to bring prospects or clients to an event. Organizations place much value on these events yet somehow assume that once the date has been decided and announcements are sent, the attendees will readily accept. Companies tend to feel that once they get the client in the door, the rest will just happen.
What are the “rules” of successful event marketing? Whether you are planning client meetings, organizing an Annual Art & Crafts Show, bringing speakers to your campus or taking the product show on the road – focus on the list below to maximize your investment and get the results you expect. Read More...