Category Archives: Professional Appearance

Four Reasons Why Social Media Is Important To Your Business

Our business is Small Business. We network with small businesses, our clients are small businesses and our marketing approach is aimed at small businesses. Many of our clients and prospects are either unsure about the value of Social Media or don’t feel they have the time for Social Media. Here are four reasons why you should take it seriously. Read More...

Your Social Media Foundation

Hopefully, after reading the above articles, you realize the need for social media and you commit to consistency. Building and maintaining your community is an ongoing effort. Make it worth your while by making sure that your foundation is in place. Here are steps for building a solid social media foundation. Read More...

Website Strategy

A good number of our clients come to us needing a website. They might have one now, but they realize it looks old and doesn’t work for them anymore. It’s important to know that your website isn’t just about how it looks. There is so much more to building a website. Read More...

Once Your Website Is Live. . .Now What?

A client’s website crashed. This was a new client and we had not built his website, but we were preparing the site for revisions. I hated to give them the news. It wasn’t our fault, but it’s still not news you want to deliver. In most cases, there’s a solution of some sorts, but at the time, we were in the dark. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

Marketing – Where Should I Start?

Where you start depends on your business. No two companies should approach marketing in the same way. Instead, we suggest you take an honest assessment of your own company and then make decisions. Read More...

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

Referral Business

Sometimes when I meet with prospective clients, they tell us that they get all of their business from referrals. The implication is, they don’t need marketing. My answer is usually, “Do you know how much business you’re NOT getting?” It’s great that business comes from referrals, but do you know if you’re NOT getting business that you should be getting? Read More...

Marketing Advice is Free

photodune-4870507-communication--xs(1)Years ago it used to cost big bucks just to talk to an advertising firm. And if you wanted to develop a working relationship with marketing experts, well, you knew that you were expected to pay monthly for that information. Read More...