Category Archives: Networking

Blogging Tips

Once you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...

Referral Business

Sometimes when I meet with prospective clients, they tell us that they get all of their business from referrals. The implication is, they don’t need marketing. My answer is usually, “Do you know how much business you’re NOT getting?” It’s great that business comes from referrals, but do you know if you’re NOT getting business that you should be getting? Read More...

Growing Beyond Friends and Family

modern tablet 3d and growing arrows on whiteOur network of friends and family are important to the successful start of our business. They not only support us with their advice and positive feedback, but they can also be some of our best customers. But at some point, a business has to grow beyond friends and family. So how do you do that? Read More...

5 Tips for Marketing Your Nonprofit

dot org - organization internet domainNotice to my readers: My friend and colleague, Ayda Sanver is an expert in marketing non-profits. So it seemed sensible that I should ask her to write this blog post for me. Her information is provided at the end of the article. Enjoy! Mary Read More...

Don’t Talk To Your Competitors!

You’re building your business and networking like crazy. You go to one. . . two. . . three events and then all of a sudden, you start running into your competitors. When you do, run, like crazy, to the other side of the room. Avoid them at all costs! Read More...

Does Networking Work?

his is my year to network. While going through chemo last fall, I was able to keep up with my clients and service them properly, but I just didn’t have the energy to network. You know how it is. . .when you’re networking you have to be ON. You should be energetic and engaged. And boy, I just couldn’t do it. So I finally gave it up and made a plan to network in 2013 to build the business.

I’ve been to many events this year.
And I have to admit, I get a perverse pleasure out of watching some of my fellow networkers. It’s sort of like people-watching at the beach. So very fascinating. Some people are just clueless. Others are in your face.

Networking for results.
If you want relationships that work, keep it genuine. What you really want to do when you’re networking is to be interested in the person you are talking to. Listen. You learn a lot. What you do, or what the person to whom you are speaking does, really doesn’t matter. If you can engage in a conversation with someone and find that you have some mutual interests, you are networking effectively. Read More...