Category Archives: Marketing

Working With Web Developers

When you don’t know all the bits and pieces of what you’re buying, it’s hard to know whether your choice of vendor is the right one. If you don’t know what’s going on with your car, can you trust the mechanic? If your HVAC system was installed by the previous owner, do you know what you really have? It’s the same thing with a website. Read More...

Four Reasons Why Social Media Is Important To Your Business

Our business is Small Business. We network with small businesses, our clients are small businesses and our marketing approach is aimed at small businesses. Many of our clients and prospects are either unsure about the value of Social Media or don’t feel they have the time for Social Media. Here are four reasons why you should take it seriously. Read More...

Are You Registered on LinkedIn Profinder?

LinkedIn introduced ProFinder nationally. This lead generator covers more than 140 service areas. It was conceived as a result of the growth of the platform – up 50% over the last 5 years – and the need to connect consumers with independent service providers. Any freelance professional with a good profile should register on ProFinder. Read More...

Your Social Media Foundation

Hopefully, after reading the above articles, you realize the need for social media and you commit to consistency. Building and maintaining your community is an ongoing effort. Make it worth your while by making sure that your foundation is in place. Here are steps for building a solid social media foundation. Read More...

Website Strategy

A good number of our clients come to us needing a website. They might have one now, but they realize it looks old and doesn’t work for them anymore. It’s important to know that your website isn’t just about how it looks. There is so much more to building a website. Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

My Website Doesn’t Work

It’s a complaint we hear often. A business comes to us when they finally realize that they’re not getting any traffic, much less inquiries, from their website. We help companies create a new website with content that is persuasive. But even after we’ve developed a new website for them, we sometimes get this complaint. So why is that? Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...