Category Archives: Latest News

Can You Grow – And Still Have Free Time?

stressAccording to FAST COMPANY, (and a study published by the Society for Personality and Social Psychology), to be happy, we should prioritize our free time instead of going after more money. Free time is a precious resource. So what do we do as entrepreneurs and business owners? In many cases, the only way we can grow is to spend more time on the business – especially in the first few years. Read More...

Killing Marketing Before It Gets Started

photodune-9782824-business-failure-xsRecently, an article in Target Marketing, 6 Tips for Optimizing Google Adwords Keywords, made a very good point: Don’t Rush To Judgment. The author was talking about how it’s tempting to hit the panic button when your ads go live and you don’t get the results you want. He’s right. It takes time for your ad campaign to take hold and bring results. You may need to tweak it a few times before you’ve found the right combination of words and audience. Read More...

Marketing Professional Services

Support concept icon flat design. Business communication, internet service, computer and phone chat management, contact and connection, professional help and feedback illustration on whiteIf you provide a professional service, your marketing should be different. And it may even be easier. Why do I say that? Because as a professional, you have expertise that your clients want. Whether that’s hair styling advice, cleaning tips, car maintenance suggestions, financial advice, insurance solutions, architectural know-how, accounting help, legal advice or healthcare, your prospects are interested in what you know. Read More...

Mobile Marketing

use a mobile phone to check a mailThe dynamics of mobile marketing are not only here, but demanding our attention in many ways. I recently read an article that claimed people were spending more time on their mobile devices than on television. That’s pretty powerful. Read More...

Measuring Effectiveness

financial graph background with business growth chartIf you can prove your marketing works, would you continue doing it? I hope so. Conversely, I hope you stop anything that isn’t working. When a business tells me their “website isn’t working for them,” or “social media doesn’t get us any business,” I have to ask – “can I see your data?” Read More...

Retarget marketing

When we talk about Make It Count Memes-10-WithHeadline no.1 Retarget Marketing we discuss ways that you can market to prospects that are already familiar with your business. Take for instance someone who visits your website. Is there any follow up to these visitors? These are people who made it to your site. Maybe you gave them a business card, or maybe they saw your business in a directory, like Yelp. So you have to assume there is some interest in what you do. Read More...