Category Archives: Latest News

Are You Registered on LinkedIn Profinder?

LinkedIn introduced ProFinder nationally. This lead generator covers more than 140 service areas. It was conceived as a result of the growth of the platform – up 50% over the last 5 years – and the need to connect consumers with independent service providers. Any freelance professional with a good profile should register on ProFinder. Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Focus On Your Plan

Businesses are often overwhelmed when it comes to marketing. There are so many ways that we can market to our customers that sometimes it’s difficult to decide where to start. Should we create a full website, or will a landing page work for us? Should we start with social media or a blog? LinkedIn or Facebook? There are many ways you can market your business regardless of your budget. You just need a plan. Read More...

Referral Business

Sometimes when I meet with prospective clients, they tell us that they get all of their business from referrals. The implication is, they don’t need marketing. My answer is usually, “Do you know how much business you’re NOT getting?” It’s great that business comes from referrals, but do you know if you’re NOT getting business that you should be getting? Read More...

Marketing Advice is Free

photodune-4870507-communication--xs(1)Years ago it used to cost big bucks just to talk to an advertising firm. And if you wanted to develop a working relationship with marketing experts, well, you knew that you were expected to pay monthly for that information. Read More...

Your Weaknesses – Revealed!

stressed screaming woman sitting at desk with books computerIf you’re a small business owner, you’re involved! Chances are you think about the business nearly 14-16 hours a day. Even when you’re taking the kids to soccer practice or going out to dinner, there’s a voice in your brain going through your plans or coming up with new ideas. You can’t escape it – and truth be told, most of us don’t want to escape it. We’re in business for ourselves because we like it. True, it can get crazy at times, but we like being business owners. Read More...

Are These New Technologies For You?

Digital Marketing System Online for the WorldKeeping up with technology is a constant battle. It’s hard enough to fully understand the technology, much less know whether it is appropriate for your company to invest in it. Here’s a list of some of the newest terminology with an explanation to help you understand what it’s all about. In truth, Make It Count Marketing is more of a “tried and true” marketing firm. We’re not about to recommend a certain application or technology for a business, unless we’ve seen proof of its effectiveness. But keeping up with the technology is important to us and important to our clients. Somewhere down the road, when we are talking to clients, we’ll find the perfect need for a particular application. Read More...

Are You Registered on LinkedIn Profinder?

linkedin-logo-square-300x300LinkedIn recently introduced ProFinder nationally. The service covers more than 140 service areas. It was conceived as a result of the growth of the platform – up 50% over the last 5 years – and the need to connect consumers with independent service providers. Any freelance professional with a good profile should register on ProFinder. Read More...

What Is Your Competitive Advantage?

photodune-3032094-competitive-advantage-xsLater on this month I will judge student graduates of two programs conducted by Empowered Women International. One program is for students learning the fundamentals of entrepreneurship, the other program is for women who have already initiated their own business. Read More...