Category Archives: Email marketing

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Focus On Your Plan

Businesses are often overwhelmed when it comes to marketing. There are so many ways that we can market to our customers that sometimes it’s difficult to decide where to start. Should we create a full website, or will a landing page work for us? Should we start with social media or a blog? LinkedIn or Facebook? There are many ways you can market your business regardless of your budget. You just need a plan. Read More...

What Marketing Means To Small Businesses

Customers DRIVE the sale. So whether or not you get new customers often depends on your marketing. Our philosophy at Make It Count Marketing is to make it easier for small businesses to market their services and/or products. Ten years ago, if a small business consulted a marketing firm, chances are they would get mired in discussions on branding and logos. No doubt, branding is important. But most small businesses just need new business. . .NOW. And spending months on re-branding or designing a new logo won’t help bring in the business immediately.  Read More...

Growing Beyond Friends and Family

modern tablet 3d and growing arrows on whiteOur network of friends and family are important to the successful start of our business. They not only support us with their advice and positive feedback, but they can also be some of our best customers. But at some point, a business has to grow beyond friends and family. So how do you do that? Read More...

Why Should I Blog?

photodune-4596326-blog-xsAs I’m sitting with my customer, and discussing the navigation for their new website, I always suggest that they add a blog. It’s interesting to see their faces . . . and their reactions. I almost always hear, “Who’s going to read my blog?” It’s hard for them to imagine their clients or prospects coming to the site to see what they’ve written that month! Read More...

Marketing Advice is Free

photodune-4870507-communication--xs(1)Years ago it used to cost big bucks just to talk to an advertising firm. And if you wanted to develop a working relationship with marketing experts, well, you knew that you were expected to pay monthly for that information. Read More...

Sharing Your Blog

photodune-3702898-blog-xsOnce you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...