Category Archives: Consistent Marketing

Four Reasons Why Social Media Is Important To Your Business

Our business is Small Business. We network with small businesses, our clients are small businesses and our marketing approach is aimed at small businesses. Many of our clients and prospects are either unsure about the value of Social Media or don’t feel they have the time for Social Media. Here are four reasons why you should take it seriously. Read More...

Your Social Media Foundation

Hopefully, after reading the above articles, you realize the need for social media and you commit to consistency. Building and maintaining your community is an ongoing effort. Make it worth your while by making sure that your foundation is in place. Here are steps for building a solid social media foundation. Read More...

A Primer On SEO

Let’s talk about SEO – search engine optimization. It comes up often when we are talking with clients and prospects. There are lots of questions. What exactly is SEO? Do I have to pay for SEO? How can I tell if the SEO on my site is good? Where do I start? Here’s a quick overview on how you can control your SEO. Read More...

Blogging Tips

Once you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Planning Your Marketing Strategy

A marketing strategy means different things to different companies. For some businesses, we develop a strategy for digital marketing. We can also help a company develop a strategy for a successful public relations campaign. At other times, a company needs a new strategy because they are targeting a new audience. Read More...