Category Archives: Branding

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Planning Your Marketing Strategy

A marketing strategy means different things to different companies. For some businesses, we develop a strategy for digital marketing. We can also help a company develop a strategy for a successful public relations campaign. At other times, a company needs a new strategy because they are targeting a new audience. Read More...

Marketing – Where Should I Start?

Where you start depends on your business. No two companies should approach marketing in the same way. Instead, we suggest you take an honest assessment of your own company and then make decisions. Read More...

Let’s Get Professional.

Whether starting or expanding a business, we sometimes make decisions that seem like a good idea. Only later do we discover that we should have brought in a professional who was more knowledgeable about the subject.  Read More...

Referral Business

Sometimes when I meet with prospective clients, they tell us that they get all of their business from referrals. The implication is, they don’t need marketing. My answer is usually, “Do you know how much business you’re NOT getting?” It’s great that business comes from referrals, but do you know if you’re NOT getting business that you should be getting? Read More...

Why Should I Blog?

photodune-4596326-blog-xsAs I’m sitting with my customer, and discussing the navigation for their new website, I always suggest that they add a blog. It’s interesting to see their faces . . . and their reactions. I almost always hear, “Who’s going to read my blog?” It’s hard for them to imagine their clients or prospects coming to the site to see what they’ve written that month! Read More...

Blogging Tips – A Few Ideas To Make Blogging Easier

blog blogger or internet blogging concept with goldfishThere a few things you can do to come up with good content for your blog. And other ideas that will further enhance your brand. Once you get started and decide on a schedule for creating content, you’ll be surprised at how many ideas surface. Here are some to get you started. Read More...

Marketing Advice is Free

photodune-4870507-communication--xs(1)Years ago it used to cost big bucks just to talk to an advertising firm. And if you wanted to develop a working relationship with marketing experts, well, you knew that you were expected to pay monthly for that information. Read More...

5 Tips for Marketing Your Nonprofit

dot org - organization internet domainNotice to my readers: My friend and colleague, Ayda Sanver is an expert in marketing non-profits. So it seemed sensible that I should ask her to write this blog post for me. Her information is provided at the end of the article. Enjoy! Mary Read More...

Are You Registered on LinkedIn Profinder?

linkedin-logo-square-300x300LinkedIn recently introduced ProFinder nationally. The service covers more than 140 service areas. It was conceived as a result of the growth of the platform – up 50% over the last 5 years – and the need to connect consumers with independent service providers. Any freelance professional with a good profile should register on ProFinder. Read More...