Category Archives: Analytics

Working With Web Developers

When you don’t know all the bits and pieces of what you’re buying, it’s hard to know whether your choice of vendor is the right one. If you don’t know what’s going on with your car, can you trust the mechanic? If your HVAC system was installed by the previous owner, do you know what you really have? It’s the same thing with a website. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

Marketing – Where Should I Start?

Where you start depends on your business. No two companies should approach marketing in the same way. Instead, we suggest you take an honest assessment of your own company and then make decisions. Read More...

Your Target Audience

Target audience infographic with magnifying glass and man and woman icon inside chart. Income rating concept. Flat icon modern design style conceptWhatever you call it – Personas, Demographics or Target Audience – knowing who your most likely customer is and how you can appeal to him or her is extremely important. When we talk to clients, very often they describe their targeted prospect as someone they think should use their service or buy their product. It’s not quite the same thing. Your target audience is defined by demographics, habits, interests, and a personal story. You probably have several target audiences – and each one wants to hear slightly different information from you. It’s a good thing for companies to re-examine their potential customer. Are you missing a key piece? Here are some ideas for defining your target audience. Read More...