Once you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads!
Extend your reach. There are even more ways to share your blog and reach people outside of your current network. Here are some examples:
- LinkedIn. This site now makes it possible for anyone to share an article. When you go into LinkedIn, you see “Share an update, Upload a photo and Write an article”. It’s this third option, “Write an article” that you want to select. LinkedIn will take you to a page where you can copy and paste your blog article and publish it. Here is another audience that will get to know you and another example of engagement.
- Resource of information. Once you start blogging, you’ll realize how much information you’ve published. Now use it to answer questions. If you get an email and someone wants to know how service your clients, answer them. And then give them the link to one or two of your articles. Not only will they get the real story, but again, you give them the opportunity to learn more about your business when they visit your site.
Blogging tips – A Few Ideas To Make Blogging Easier. There a few things you can do to come up with good content for your blog. And other ideas that will further enhance your brand. Once you get started and decide on a schedule for creating content, you’ll be surprised at how many ideas surface. Here are some to get you started.
- Consider using a photo or illustration with each blog article. A photo attracts more attention. And when you post your blog article on social media, the same photo will show up there as well. There are lots of different websites where photos are free or cost $1. Just make sure you are using the photo legally. My favorite is photodune.net. One more thing, your photo is there as an attention-getter – don’t fret over finding the PERFECT photo.
- Create categories on you blog. Try to think big picture and create just a few categories. Then, when people come up to your site to read one blog, they may choose a category and read a few more articles. Encourage engagement!
- Assign key words to every blog article. Think of the 3-4 words that you might use to “label” your article. Assign these key words in your blog application. When someone goes to Google and performs a search, if they’ve used one of your key words, your article just might come up in their search results.
Still not convinced? This is a very informative article from HubSpot on the benefits of blogging. The information will help you understand how blogging helps convert interested parties to customers!
Mary Jefferson is owner of Make It Count Marketing (www.makeitcountmarketing.com) – a MD-based consulting firm experienced in creating marketing solutions designed to work for small businesses.