Blog

Why Should I Blog?

Your blog is a way for customers to get to know you. You provide info, they learn more about you. You have expertise and your blog is a way for you to promote that expertise. It’s this knowledge and experience that your prospective clients are seeking when they take an interest in your services. So “showing off” a little bit with information that’s in your blog articles helps convince prospects that they want to do business with you! You demonstrate your expertise and your authority on the subject by providing tips, ideas or stories – all of which are powerful persuasive tools. Read More...

Blogging Tips

Once you’ve written an article for your blog, you should share it on various social media sites. Write an introductory sentence and then give your followers the link to your article. When you take this step, you’re promoting your website and even more importantly, you may be influencing someone who is not familiar with your expertise. Our social media followers may not necessarily be on our email distribution list, so when you post, you end up reaching more people. You are engaging your readers and nurturing your leads! Read More...

Once Your Website Is Live. . .Now What?

A client’s website crashed. This was a new client and we had not built his website, but we were preparing the site for revisions. I hated to give them the news. It wasn’t our fault, but it’s still not news you want to deliver. In most cases, there’s a solution of some sorts, but at the time, we were in the dark. Read More...

Beware of Web Developers

It’s Buyer Beware when it comes to web developers! There’s a bit of mystery involved with designing a good site, coding it properly and making sure your search engine optimization is correct. When we are asked to give a quote on revising or redesigning a website, we do research. What we see when we look at your source code and check out your optimization is frustrating. And when we look at the directories? Well, it gets worse. The point is, what you don’t know, CAN hurt you – or at least hurt your business. So make sure, whoever you’re talking to, that you get the whole picture. Here are some tips. Read More...

Care and Feeding of Websites

Really, websites do need some care and feeding – especially if you want them to last a while. We often talk to clients and review their websites with them, only to find that much of the information is no longer appropriate. A site can go stale pretty quickly, which then leads to a site that doesn’t work anymore. Read More...

My Website Doesn’t Work

It’s a complaint we hear often. A business comes to us when they finally realize that they’re not getting any traffic, much less inquiries, from their website. We help companies create a new website with content that is persuasive. But even after we’ve developed a new website for them, we sometimes get this complaint. So why is that? Read More...

Strategy FAQs

Any strategic plan is worth doing. Whether you spend 3 days off-site developing a plan for the company, or meet with a marketing firm for 90 minutes, your strategic plan will make life easier for you and bring you new business. We’ve put together a list of Q&As that might help you get started. Read More...

The Law of Averages

Marketing works on the simple premise that the more prospects and customers you reach with valuable content, the more likely you’ll get more business. So a well-thought-out communications strategy is important to filling the sales funnel with qualified leads that turn into business. Read More...

Planning Your Marketing Strategy

A marketing strategy means different things to different companies. For some businesses, we develop a strategy for digital marketing. We can also help a company develop a strategy for a successful public relations campaign. At other times, a company needs a new strategy because they are targeting a new audience. Read More...

Marketing – Where Should I Start?

Where you start depends on your business. No two companies should approach marketing in the same way. Instead, we suggest you take an honest assessment of your own company and then make decisions. Read More...