Start Your Social Media Marketing – Before You Need It!
Social Media Marketing is a great way to get exposure for your business. The problem is, you don’t get exposure until you build your community. I had an author call me earlier this year. He wanted to promote his book through social media. Good idea. But then I looked at his social media sites. He had 11 friends on Facebook, 26 connections in LinkedIn and 2 Twitter followers.
Don’t wait. Start now. Connect with your business associates and clients. If you are a member of the Chamber, or you’re in some other networking group, connect with the group! Every time you collect a business card, connect online. In time, you will build an effective community, and it will keep growing!
Not sure about social media? We network with small businesses, our clients are small businesses and our marketing approach is aimed at small businesses. As a result, many of our clients and prospects are either unsure about the value of Social Media or don’t feel they have the time for Social Media Marketing. We want you to take it seriously, and here’s why.
Build Relationships. We used to consider social media as a tool. It was one of the ways we could market to our audience. But it has evolved. Now, social media should integrated into every marketing initiative. Leverage social media to work FOR you. Use social media to help you build relationships. Lately I’ve heard it called Social Marketing for that very reason. It’s a sort of networking tool “in the cloud.” You connect with a prospect, (or they connect with you), you begin a relationship with a customer and your activity on social media helps you deepen that relationship. Your prospects “see” you, “hear” what you have to say and they remember you. But for Social Marketing to be successful, you have to include it with every marketing campaign that you plan.
Listen. Too often we think of social media as “push” marketing. You are putting content out there for people to read, hoping they find value. But remember that social media should be a two way conversation. Listen to your clients. And if you’re clients are using social media, find “like” clients that are using it. And then listen to them. If I have a client that is a law firm and they are not using social media, I find one that is. And then I see how they are using it and what they are saying. I learn a lot.
Promote content. How many times have you heard someone say – “No one reads anymore!” or “Whatever I write, it has to be in bullets.” Both statements have a lot of truth in them. So you can put an article on your blog, build a great webpage explaining how your service is different from your competitors or take the time to research and write a terrific white paper. But somehow, somewhere, you have to get people to read it. And social media is a great place to start. By pulling statements out from your content and posting these on various social media sites, you entice your viewers. The cardinal rule: you HAVE to have good content.
Influence buyers. The sooner you realize that you are no longer in control, the better you will be. Instead, clients and prospects DRIVE our sales. THEY decide when and where to connect with you. Your prospects can be anonymous for months – researching information and comparing you with your competitors – even while you are completely oblivious! Only by getting to know your potential customers and providing content that has value will you be able to influence others. When you show value, they’ll get in touch.
Still not sure? Do you think it will take too long? Start with a strategy in mind. Give us a call at Make It Count Marketing and we can help you develop a successful social media strategy.